KUST is an initiative from the Stockholm archipelago that celebrates the Nordic coastal lifestyle – where the elements of nature meet design, function, and sustainability. In a time of overproduction, we consciously choose a different path: small drops of considered collections with strong identity, lasting durability, and uncompromising quality. Redefining coastwear – piece by piece.

The Stockholm archipelago is a world of it’s own. Some 30,000 islands scattered along the 60th parallel shaped by rugged nature and shifting seasons. We are deeply connected to this place. And we craft small scale garments rooted in its culture, focusing on materials, design, and functionality to create something extraordinary.

Every product starts with a clear purpose, inspired by people connected to this place. Designers and creators add their personal touch to each piece, and together we craft clothing with care, carefully minimizing environmental impact. The result: timeless, durable pieces made to be worn for years.